At Tokyo International Gift Show Spring 2011, Retail Management Planning exhibited handcrafted fabric onigiri rice ball pouches.
In Japan these days, people are tending to economize, and that’s given rise to this product. When taking home-made rice-balls to work started becoming popular, there weren’t any rice-ball cases available. Because our company makes cloth bags, we’ve come up with a solution using fabric.
We’ve been selling these products for nearly three years now, and we’ve also extended our line-up, since we’ve had feedback from a great many people.
These cases are all made in Japan, by artisans in Kyoto. For example, this part is dyed by the same Yuzen craftsmen who dye kimonos. And the sewn cases are hand-made by skilled needle-workers.
Regarding our sales channels, naturally, we sell these products through retailers, but we’d also like to sell them at zoos and other public attractions. That’s because one of our themes is the bond between parents and children, and these rice-ball cases communicate that theme.