First, we offer clothes to wear in school, and after school, holiday fashions and other products designed to make school life more fun for girls who attend high schools that don’t have a uniform.
We hope to promote Japanese school uniform fashions among girls in other countries and set up a system that allows them to buy things that Japanese girls think are cute.
There’s a producer called Danny Choo, who is regarded as a missionary for Japanese otaku culture. We handled the production of goods featuring Mirai, one of his original characters, who is the mascot character of a TV program called Culture Japan.
It’s all about Made in Japan, you see. The materials, the sewing — we insist on everything being hand made, and made in Japan.
We have developed a range of new products in collaboration with high school girls. We hope to continue this by collaborating with girls from many different high schools, and market products we have thought up with high school girls, in other countries.