This character is Jupirin, a cat from the underworld, so it has wings and a tail like a devil’s tail. The brand itself was established about 10 years ago, and there has been a trickle of character goods since then.
The goods are sold through our shop in Harajuku, and there are sometimes orders from overseas, too. Occasionally, foreign visitors come to the shop in person. The characters are also printed on miscellaneous goods such as T-shirts and key rings and on clothes.
There are lots of other characters besides the cat, like this ghost character, or one which is like a bat. As well as people who like the Gothic Lolita look, we hope a wide range of people will come and see the shop.