Two summers ago we decided to create interchangeable apparel stickers for two-dimensional dolls. These stickers can be layered on top of each other to create a fashionable look. The 90 female dolls all have the same body shape, with only the face and hairstyles being different. Because the body shapes are all the same, their clothes are interchangeable, so if you collect a lot of different apparel, there are an infinite number of coordinating combinations. Initially there were 15 dolls, but due to their popularity we increased the number to 90 in two years.
The number of apparel stickers is limited to what can fit on a single sheet, so approximately six different coordinated combinations can be created from a single sheet.
We first imagined the personality of each doll and what type of hairstyle and clothes she would probably wear, and from this we also matched her with a suitable name.
We adjusted the cosmetics, eye shadow color, and eye positioning according to what we imagined as the personality of each doll to bring out more individuality.
The food collection is made out of the same material as these doll stickers. We thought that people can have fun playing with layering food stickers, and first we created a hamburger since it is simple to pile stuff onto. Then we also created a pancake and sushi, and during this process we also created really cute miniatures, so the number of different types has started to really increase.
Although we are selling only in Japan right now, we are getting interest from Southeast Asian countries such as Vietnam and Indonesia, so we are starting to gradually look overseas.